By Marcel Evans
The National Association of Black Journalist Media Institute Event was such a rewarding experience. Hosted by the Associated Press the institute was divided into eight sections. The sections consisted of:
- Meet the Executive Recruiters: Do You Have the Skills to Take it to the Next Level
- The Power of Partnerships
- Measuring Your Social Media: Metrics & Trends
- Keynote Session: Delivering the Personal Touch: What You Really Need to Succeed in Today’s Fast Paced Business World
- Professional Development Luncheon: Understanding the Health insurance Marketplace
- Protecting Your News, News Sources and Personal Data with a Cloud Cover
- Pitch Me with Your Best Shot
- Success Doesn’t Happen Overnight: A Conversation with the Mavens of Public Relations
Meet the Executive Recruiters: Do You Have the Skills to Take it to the Next Level
The first segment was moderated by Dawn Roberts, Managing Partner at KD Communications Group. Ms. Roberts directed the audiences’ questions to Sandra Charet, President of Charet and Associates. Sandra provided the audience with real world experience from her profession as a recruiter.
Here are some of the highlights:
- Keep your resume simple. Human resource personnel are the gatekeepers. Their power lies in their ability to say no to an applicant. Keeping your resume simple and getting your resume into the hands of your potential boss are two keys to making it pass the gatekeeper and the first round of the employment process.
- Does your resume and your LinkedIn profile paint the same picture? A new feature on LinkedIn lists your work history in a resume format that anyone can export in a PDF file. This is a tool hiring manager’s use as a secondary source to compare with your resume. It is imperative that both your resume and your LinkedIn profile detail the same information.
The Power of Partnerships
Moderated by Dawn Kelly this forum discussed the lack of black professionals within public relations. Black public relations professionals comprise about 4% of the workforce.
Kisha Barton, President of the New York Chapter of the National Black Public Relations Society and Lou Capozzi, President of the Public Relations Society of America discussed their joint effort to raise public relations as a career path for black college students. By partnering with universities and providing scholarships both organizations have been able to raise on campus awareness of public relations as a profession.
Measuring Your Social Media: Metrics & Trends
In this forum Kellen Henry and Darisha Miller, a Communications Specialist for RAM Consulting Group shared their experience with social media. “It’s a full time job,” said Miller.
Kellen Henry a digital reporter for the Associated Press outlined some professional insights into her experience with social media at the Associated Press.
- Whoever tweets the AP reshapes the AP
- Jessica Alba often retweets the Associated Press, which results in a massive surge of vistors to the AP social media platforms
Keynote Session: Delivering the Personal Touch: What You Need Really to Succeed in Today’s Fast Paced Business World
Introduced by Meta Mereday keynote speaker Terrie Williams spoke passionately about the keys to success and the art of dealing with the stress that comes with the territory. Her practical advice and sense of humor allowed her to comfortably speak about uncomfortable issues. Ms. Williams shared openly about her mental struggles and highlighted therapy as an essential to any professional seeking to retain mental balance.
Professional Development Luncheon: Understanding the Health insurance Marketplace
Kevin Lewis, White House Director of African American Media, Kemi Alli, M.D. Chief Medical Officer at the Henry J. Austin Health Center, Anton J. Gunn, MSW Director of External Affairs for the U.S. Department of Health and Human Services and Janaye Ingram, acting National Executive Director of the National Action Network joined together to clarify the myriad of questions surrounding Obamacare. The panel did their best to provide the audience of public relations professionals with the tools they need to comfortably discuss the coming change in health care practice.
Protecting Your News, News Sources and Personal Data with a Cloud Cover
James McGriff, CEO of Peniel Solutions provided the audience with a stark look at online security. McGriff’s overall thoughts on internet security is to assume that whatever you do on a computer can be monitored. With search crawlers able to comb the entire web in five minutes and the government able to view documents on your computer before you even save it, the forum was very sobering.
Pitch Me with Your Best Shot
This segment of the Media Institute has been consistently featured at NABJ Conventions and has been described as a crowd favorite. Moderated by Kim Bardakian, Director of PR & Partnerships, Vist Oakland this section of the institute allowed the audience to pitch story ideas to a panel of journalist with the chance of winning admission to the 2014 NABJ Convention. Jessica Cumberbatch Anderson, Lifestye Editor of the Huffington Post, Melanie Eversley, Reporter of the USA Today, Jamilah Lemieux the News and Lifestyle Editor for Digital Ebony Magazine and Darren Sands Digital Producer and reporter for Black Enterprise fielded media pitches from the audience before selecting a winner.
Success Doesn’t Happen Overnight: A Conversation with the Mavens of Public Relations
This panel of public relations mavens featured Gabrielle Lee, Account Strategist / Account Supervisor at Fleishman Hillard, Karen Taylor Bass of Chief Mom, The Brand New Mommy, Trisch L. Smith, Executive Vice President at Edelman, Rachel Noerdlinger, President of Noedlinger Media and Dawn Kelly, Vice President of Global Communication at Prudential Financial. The group discussed navigating PR as a profession and how they cope with the tremendous pressure to perform.
I want to thank the Central Florida Association of Black Journalist for this amazing opportunity. The people I met and the things I learned was only made possible by this fellowship. My sincere thanks.